Strategy

Must Have Marketing Tools

Innovation at its best

Technology has allowed marketers to do things once never imagined possible. I think of it like fixing something in your house.  There is always something you can buy from the big box store that can accomplish what you set out to fix.  However, it still takes the individual(s) to put it all together to create a winning strategy.

 

Below are some of the best marketing tools available today. One thing about marketing technology, these will frequently change so keep this page bookmarked.

COMPETITIVE INTELLIGENCE TOOLS

SimilarWeb.com – Detailed desktop/mobile traffic, demographic, popular pages info
Adbeat.com – Ad histories, days on market, networks, creative, landing pages
ISpionage.com – Customer journey from ad network/creatives to landing pages
SEMRush.com – SEO keyword research, ads, backlinks
aHrefs.com – Backlinks, keyword/competitive analysis, rank tracking
Ghostery.com – Chrome extension displays all on-page ad-tech
WhoseMailingWhat – Direct mail + email campaign performance tracking (database ended 9/2017)
Crayon.co – Complete competitive intel on product launches, site changes + price tracking
TubularLabs.com – Video intelligence, performance tracking, and leaderboards
Alexa.com – Web ranking and competitive intelligence

 

BuiltWith will tell you what a website is built with.

 

Datanyze will tell you what the interactive assets of a website was created with like; calculators, interactive infographics, etc.

 

Security Trails will track all sites/emails associated by the original website.

 

ispionage.com will allow you to see the keywords, ad copy and landing page for competing companies. It also shows what is working and not.

CONTENT MARKETING TOOLS

MarketMuse.com – AI guided content generation+optimization for ranking
BuzzSumo.com – Find most shared content across most networks
AnswerThePublic.com – Keywords into questions for content ideas
Snip.ly – Share other people’s content with your links
Spj.org – Find professional journalists to create articles
HelpAReporter.com – Reporters looking for you to provide content
JustReachOut.com – Reach out to journalists directly
GetMeMedia.com – Get marketing inspiration via search or alerts
Designrr.io – Enter URL’s/blog posts and create a PDF Lead Magnet Collateral

 

snip.ly monetize other people’s content will add a call to action to every link you share

 

Content headline analyzer will look at your blog headline, compare it to similar headlines and make suggestions to better it.

 

Combine aminstitute.com and headline analyzer to plug your headlines in to see what kind of response you will get.

 

Hemingway app will allow you to write and change the readability level.

FUNNEL/CRM Tools

LimelightCRM.com – Complete CRM Suite
ClickFunnels.com – Build testing funnels quickly
Instapage.com – Landing page builder
Unbounce.com – Landing page builder

Author


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Kraig Schmitt

This is Kraig Schmitt’s website, and this copy is about him. He has spent the last 24 years of his life in Marketing and Technology industries. An award-winning designer with multiple levels of executive management experience. The details are a little thin, right? If so, and you are inclined to learn more, browse the rest of his site. I am sure he would appreciate it!