Must Have Marketing Tools
Technology has allowed marketers to do things once never imagined possible. I think of it like fixing something in your house. There is always something you can buy from the big box store that can accomplish what you set out to fix. However, it still takes the individual(s) to put it all together to create a winning strategy.
Below are some of the best marketing tools available today. One thing about marketing technology, these will frequently change so keep this page bookmarked.
SimilarWeb.com – Detailed desktop/mobile traffic, demographic, popular pages info
Adbeat.com – Ad histories, days on market, networks, creative, landing pages
ISpionage.com – Customer journey from ad network/creatives to landing pages
SEMRush.com – SEO keyword research, ads, backlinks
aHrefs.com – Backlinks, keyword/competitive analysis, rank tracking
Ghostery.com – Chrome extension displays all on-page ad-tech
WhoseMailingWhat – Direct mail + email campaign performance tracking (database ended 9/2017)
Crayon.co – Complete competitive intel on product launches, site changes + price tracking
TubularLabs.com – Video intelligence, performance tracking, and leaderboards
Alexa.com – Web ranking and competitive intelligence
BuiltWith will tell you what a website is built with.
Datanyze will tell you what the interactive assets of a website was created with like; calculators, interactive infographics, etc.
Security Trails will track all sites/emails associated by the original website.
ispionage.com will allow you to see the keywords, ad copy and landing page for competing companies. It also shows what is working and not.
MarketMuse.com – AI guided content generation+optimization for ranking
BuzzSumo.com – Find most shared content across most networks
AnswerThePublic.com – Keywords into questions for content ideas
Snip.ly – Share other people’s content with your links
Spj.org – Find professional journalists to create articles
HelpAReporter.com – Reporters looking for you to provide content
JustReachOut.com – Reach out to journalists directly
GetMeMedia.com – Get marketing inspiration via search or alerts
Designrr.io – Enter URL’s/blog posts and create a PDF Lead Magnet Collateral
snip.ly monetize other people’s content will add a call to action to every link you share
Content headline analyzer will look at your blog headline, compare it to similar headlines and make suggestions to better it.
Hemingway app will allow you to write and change the readability level.