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Marketing Technology Specialist COUNTRY Financial 2016 - Present

 

LEAD SCORING, WARMING, and NURTURING 

– Manage trade-offs to maximize revenue and deliver optimal customer experience by prioritizing in collaboration with campaign team.

– Set-up and conduct warming activities to assist in converting a lead to an opportunity for sales force

– An expert in the lead management process (monitoring and suggesting changes as needed based on data).

– Work with other marketing team members on the development and execution of nurture campaigns to communicate with existing marketing 

qualified leads and convert them into sales qualified leads.

 

MARKETING AUTOMATION

– Leverage and manage marketing automation to measure, track and analyze marketing programs and performance.

– Maintain and assist with system integrations to track lead progress in sales funnel to ensure reporting is accurate.

– Responsible for lead generation end-to-end to accelerate qualified leads, driving pipeline growth via both online and offline channels.

– Increase email deliverability through inbound marketing best practices and delivery metrics.

 

LEAD VENDOR MANAGEMENT

– Manage current and find new lead vendors while optimizing marketing spend.

– Actively review and provide updates and recommendations on scrubbing, DNS laws, and sale solicitation rules.

– Find, test and optimize new Demand Generation sourcesearch and provide competitive technical and market analysis. Apply this intelligence to lead generation activities.

Marketing Manager and Marketing Automation Specialist PIP Printing & Marketing Services 2006 - 2016

– Successful implementation, management and day‐to‐day operation of fully automated drip nurture marketing campaigns.

– Managed, built, and maintained clientele marketing infrastructures and responsible for demand generation activities.

– Constantly reanalyzed PIP Printing’s network system to increase business functionality.

– Trained and enabled sales users to increase adoption of marketing automation campaigns.

– Provided 24/7 support to all applications, servers, workstations and end users.

– Executed, tracked, evaluated and reported on campaign performance across all media while consistently optimizing conversion rates and ROI.

– Coordinated multiple marketing efforts into streamlined lead nurturing and lead scoring paths to improve funnel conversions and maximize ROI.

– Managed databases to volume and segmentation targets that are aligned to nurture programs and lead goals.

– Worked cross-functionally to conceptualize and implement advanced automation campaigns.

– Developed campaign behaviors based on user interactions. (downloads, GURL/PURL hits, Social Media activities, Microsite interaction, etc.).

– Measured results and optimized the nurture tracks for segments to convert leads to customers.

– Built and managed client’s social media profiles and presence.

– Drove consistent, relevant traffic and leads from multiple social network outlets.

– Successfully used inbound and outbound marketing strategies. (Print, Social Media, Web, Video ect.)

Senior Graphic Designer Dynamic Graphics 2004-2006

– Managed and advised fellow employees in both the creative process and client management to foster stronger working relationships and solutions.

– Supervised interns, responsible for assigning tasks, overseeing and coaching on creative process.

– Communicated and facilitated the art direction and formatting of design deliverables.

– Produced necessary communications pieces in both print and digital environments.

– Collaborated internally as well as with other divisions to conceptualize and execute creative solutions.

– Kept informed of latest trends and forecasts.

– Worked closely with Marketing Manager to create accurate price estimates and breakdowns while delivering solutions within budget.

– Creatively sought out new products and maintain cutting-edge industry knowledge.

– Managed production of all print and digital pieces from conception to completion

Creative Director PIP Printing & Marketing Services 1994-2004

– Managed creative team of five with daily tasks, creative processes, and strategy integrations.

– Standardized the interviewing process of Graphic Designers when adding or replacing a creative team member.

– Created workflows between Sales, Creative Team, and Production.

– Established, developed, and maintained creative, conceptual, and writing standards.

– Created marketing support to sales staff during the sales cycle with clientele.

– Lead strategic brainstorming, campaign/creative brief development, and directing creative execution.

– Developed strategic decision-making & governance processes.

– Marketed, conceptualized, planned, designed, and produced specialized graphic and illustrative material including multimedia concepts.

– Kept team abreast of creative marketing trends and best practices.

– Fostered a creative environment that was conducive to creative development.

– Worked with clients to ascertain needs and develop graphic directions, concepts, and specifications for assigned projects.

– Planned production schedules for the various steps in the design process along with costs and managed project budgets and workflows.

– Developed marketing campaigns for clients and all of PIP Printings collateral including new technologies which incorporated Social Media & MA.

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