MARTECH Stack Specialist
Expert in inbound/outbound marketing strategies utilizing traditional, digital & social content.
The one thing that I love about marketing in today’s digital environment is coming up with a comprehensive plan through a multilayer approach. Creating campaigns that include Marketing Automation via print, digital and social media. Marketing that evolves based on how a client interacts with a campaign. Using data, interests, buying habits and behaviors to pinpoint an exact in-target prospect or client.
Those are the things in marketing that keep me energized and forging ahead. It is my motivation to learn new techniques and work exceptionally long hours. There is nothing more exciting to me than looking at a campaigns analytics and seeing all the hard work come to fruition.
YEARS OF MY EXPERIENCE
Over the last 23 years, I have evolved from a Creative Director to a MARTECH Stack Specialist. It has been a wonderful long journey, and I look forward to what the next 20+ years will bring. Technology is an exciting ever-changing force, and it is a GREAT time to do what I do.