The one thing that I love about marketing in today’s digital environment is coming up with a comprehensive plan through a multilayer approach. Creating campaigns that include Marketing Automation via print, digital and social media.  Marketing that evolves based on how a client interacts with a campaign.  Using data, interests, buying habits and behaviors to pinpoint an exact in-target prospect or client.

Those are the things in marketing that keep me energized and forging ahead. It is my motivation to learn new techniques and work exceptionally long hours.  There is nothing more exciting to me than looking at a campaigns analytics and seeing all the hard work come to fruition.